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Big changes are in the air! We're sunsetting the name Y2M (Your Music Marketing) and revamping our platform under a brand new name: Ctrl+Reach, the shortcut to reach and convert high-quality audiences. The name, new creative, and product are now more representative of the scale and solution we are providing.
This comes with the scaling of our operations with new hires and expanding into the US market. This launch includes a complete revamp of our platform, featuring a brand new version that bridges the gap between social media advertising and business intelligence functionalities. Our new product also integrates advanced ticket sales capabilities, and we are proud to count among our first clients some of France's most renowned promoters.
A year and a half ago, we decided to focus on businesses, from SMEs to large corporations. Since then, we have signed several clients, including PIAS, Because, Alter K, and many others. We have also enhanced our product to meet the demands of larger companies and have started expanding into other types of entertainment businesses, such as event producers, audiobooks, podcasts, and more.
As a result, our old brand no longer suited us. After months of reflection, we decided to rebrand as CTRL+REACH, a name that better reflects our positioning and the direction we are taking.
Over the past months, we have experienced extensive growth, managing multiple millions in client ad spends and operating campaigns for over 1,500 artists across major labels, indies, and distributors.
Our clients' companies span over 15 countries across all continents (including Warner, PIAS, Because, !K7 Music, Big Loud, V2 Records, Embassy of Music, Super!, or Harmonia Mundi) and for both local stars and global artists across various genres (such as Dua Lipa, Moby, Empire of The Sun, Mura Masa, London Grammar, Jungle, Ben Böhmer, Rachel Chinouriri, Judeline, Charlotte Cardin...)
Thanks to our rich and unique Audience Library of 500+ musical genres, which is carefully crafted to maximize ROI, we have successfully executed numerous case studies for a diverse range of artists. From niche to global and local genres, spanning from Hyperpop to Sludge Metal, Bedroom Pop to Pinoy Pop or even Baroque Music, our proprietary AI technology ensures that marketing team focus on strategy and creativity rather than repetitive campaign execution and reporting.
While Meta and other ad platforms push for broader, non-interest-based targeting, we strongly believe that audience intelligence technology mixed with hyper-targeted campaigns is key to maximizing long-term growth, improving save rates, audience retention, and sales. Every dollar count and this is increasingly critical in an industry where campaign budgets range from hundreds to few thousands but is spanned across multiple platforms, periods and assets.
"Advertising should always be about getting more money than you're investing. We should never focus on vanity metrics or approximate attribution. This is why combining proprietary technology that scales fan acquisition process with human intelligence, whether from our clients' teams or our in-house ad experts, is the key to ROI-positive campaigns." - Clémentin Diard (CEO)
Ctrl+Reach is in a place of exponential growth and innovation and is working with an A-List of advisors, including Jesse Coolbroth (former VP of Marketing & Digital at Warner Records), Konrad von Löhneysen (CEO of Zebralution & Embassy of Music and former MD of Universal Germany), Pierre Niboyet (former Head of Artist Marketing at Deezer, former Marketing at Sony Music and Warner), Alexis Monier (former COO of Wagram) and Yann Chapelon (former CEO of FranceTV, former MD of Télérama and Le Monde).
Our tech team is also growing, marked by new hires in Data, AI, and Infrastructure. With the growing capabilities of AI and thanks to our proprietary model, we're confident we will be able to deliver highly anticipated, groundbreaking features by the end of this year.
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