The Challenge: Maximizing Profitability Across Borders
The objective was to turn every euro of ad spend into a direct ticket sale for Last Train’s European tour. The core challenge was to manage a profitable strategy across diverse markets, moving beyond simple local awareness to a high-performance, sold-out conversion model.
The Solution: Precision Conversion Strategy
- Hyper-Localized Targeting: Instead of a generic global campaign, we deployed dozens of micro-campaigns. Every tour stop featured unique ads tailored to local specifics (language, venue, dates).
- Dynamic Creative Optimization: We utilized customized creatives and calls-to-action synced in real-time with local ticketing platforms to shorten the user journey and maximize conversion rates.
ROI & Performance Metrics:
This granular approach allowed us to reach exceptional levels of advertising efficiency:
- Return on Ad Spend (ROAS): An overall average of 308%, with regional peaks exceeding 480% in key territories.
- Optimized Acquisition Cost: An average cost per ticket sold of just €8.40, significantly lower than industry standards for this venue tier.
- High-Quality Reach: A stable ~€5.5 CPM, ensuring ads were delivered to high-intent fan segments.
European "ROAS Map" Analysis:
The success of this campaign lies in our constant geographic data analysis. From a total budget of €2,400, we generated €7,400 in direct ticket revenue.
Our "ROAS Map" analysis highlights the power of our adaptation strategy: we identified high-performance hubs such as France (488% ROAS) and Portugal (400% ROAS). By treating each tour stop as a distinct economic entity, we proved that an international tour can be a direct driver of profit through strategic paid acquisition.
