Maximizing Profitability for a Cult Franchise in Record Time
How do you turn a comic book audience into ultra-engaged listeners? Lanfeust de Troy is a legendary heroic fantasy license. The challenge of this campaign was to prove that a controlled advertising investment on Facebook and Instagram could not only generate listens but, above all, direct and measurable revenue on streaming platforms like Spotify and Audible.
In this case study, we detail how, with a budget of €2,850 and an ultra-optimized media buying strategy, we generated over €4,262 in revenue. The highlight of this campaign? Formidable operational efficiency: only four 10-minute sessions were needed to drive the strategy and achieve these results.
A Three-Phase Conversion Strategy
To maximize revenue, the campaign was deployed over a three-month period, following a progressive build-up to qualify the audience before aiming for pure conversion:
- February - Awareness Phase: An initial phase to establish Lanfeust's sound universe in fans' minds and identify the most reactive segments.
- March - Conversion Phases 1 & 2: The core of the strategy. Use of "Direct-to-Platform" formats (Instagram & Facebook Stories/Reels) encouraging immediate listening.
- April - Phase 3 (Follow-up): After a one-week ad break to analyze listening retention, a final phase was launched to maintain streaming volume and maximize "Revenue Per Listener."
Niche Targeting and Optimized Monetization
The success of this campaign relies on the use of ultra-qualified audiences from the CtrlReach Audience Library, specifically segmented for Heroic Fantasy fans. This precise targeting resulted in a cost per listener (CPR) of only €0.60.
Key Performance Indicators:
- Deep Engagement: Each listener consumed an average of 4.16 hours of content, generating a revenue per listener of €1.25.
- Streaming Volume: Over 13,900 cumulative listening hours, proving the addictive nature of the Lanfeust audiobook format.
- Massive Purchase Intent: 5,835 "Add to Basket" or "Initiated Payment" actions, ensuring a steady stream of revenue over time.
By focusing on an affinity audience and constant optimization, we proved that €1 invested can generate €2.07 in revenue, all while requiring minimal operational effort.
