Know What Drives Results

From ad impression to stream or ticket sale: every conversion attributed, every euro justified.
THE PROBLEM

Standard tracking stops at the click.

Most ad platforms tell you how many people clicked. None tell you how many streams or ticket sales that click generated.

STANDARD TRACKING
Impressions
Clicks
Cost per click (CPC)
Click-through rate (CTR)
VS
CTRL+REACH
Cost per 30s+ stream
Cost per ticket sale
Cost per purchase
Full ROAS by campaign
THE ANALOGY

We built e-commerce attribution for entertainment.

E-commerce marketers trace every purchase to the exact ad that drove it. We built the same infrastructure for streams, ticket sales, and product purchases.

STANDARD TRACKING

Measuring clicks

CTRL+REACH

Measuring real conversions

Ad Impression

Broad reach, any potential viewer

LOW QUALITY

Cheap

Ad Impression

Broad reach, any potential fan

Click / Visit

Shows intent, but no conversion yet

MID QUALITY

Medium

Ad click / Short stream

< 30s — interested, not yet a real fan

Generic tracked event

Revenue confirmed — but from what?

HIGH QUALITY

Worth it

Stream 30s+ ✓ · Ticket purchase ✓ · Buy ✓

Real fan confirmed. What we optimize for.

Over time, Meta's algorithm learns who your real fans arethe same way it learns who actually buys the shoes. CPL drops, audience quality improves, and every release compounds on the last.
ROAS

Measure your exact return on ad spend.

See what every euro returns — by campaign, by platform, by channel. Stop guessing. Start scaling what actually works.

ROAS per campaign and per platform
Net revenue after ad spend
Track streams, ticket revenue, and product purchases
839%ROAS
€12.4KRevenue
€1.5KAd spend
8.4xMultiplier
WHAT YOU TRACK

Every metric that matters.

Cost per stream

Track how much you pay per 30s+ stream — the metric that moves algorithms and compounds over time.

Cost per ticket sale

Attribute every concert ticket purchase directly to the ad creative that drove the decision.

Cost per purchase

For physical merch, audiobooks, and products — every purchase tracked from ad to conversion.

ROAS by campaign

Total revenue generated divided by ad spend. The single number that tells you whether to scale or stop.

CASE STUDIES

Real campaigns. Real results.

Review campaign outcomes produced using Ctrl+Reach.

MUSIC

How Ctrl+Reach generated 4.2M streams at €0.12 CPL — every stream attributed to the exact ad

4.2MStreams
€0.12CPL
156%ROAS
Read case study →
EVENT

How full attribution revealed an 839% ROAS on a festival campaign

839%ROAS
€12.4KRevenue
-41%CPL
Read case study →