Full Funnel Advertising

From awareness to conversion: your audiences are built, qualified and retargeted automatically across Meta, TikTok and YouTube.
HOW IT WORKS

One platform. Every step of the funnel.

01
AWARENESS

Your ad reaches a broad audience.

Campaigns launch on Meta, TikTok and YouTube simultaneously  with genre-based targeting and business objectives built in from the start.

Multi-platform: Meta, TikTok, YouTube
Business objectives built in from the start
Pre-built audience profiles by genre
Launch on
f
MetaFacebook + Instagram
T
TikTokShort-form video
Y
YouTubePre-roll & in-feed
02
QUALIFICATION

Viewers are sorted by intent automatically.

Ctrl+Reach qualifies every viewer by engagement depth, in real time, with no manual action needed.

Audience segments built in real time
No manual tagging or segmentation
Budget auto-allocated to best-performing segments
Audience segments
Passers-byAuto
Engaged viewersLive
High intentLive
03
RETARGETING

Smart retargeting fires automatically.

Pre-configured scenarios activate as soon as a viewer enters a qualified segment, no setup needed.

Ready-to-use retargeting scenarios
Automatic audience reuse across campaigns

Playlist listeners → Stream push

Active on Spotify content

Event visitors → Ticket offer

Viewed event page, not yet converted

Physical merch viewers → Buy push

High affinity, not yet purchased

04
CONVERSION

Warm audiences convert.

At conversion, fans have been nurtured across multiple touchpoints; CPL drops, ROAS climbs with every campaign.

Lower cost per acquisition at scale
Stream, ticket, buy — every conversion tracked
Algorithm improves on every campaign
839%ROAS
4.2MStreams
€0.12CPL
-41%CPL drop
FULL FUNNEL

Business objectives built in.

Every campaign starts with an objective that maps directly to your business — not a proxy metric. Ctrl+Reach covers the full funnel.

STAGE 1
Awareness
Interactions & engagement
Video views
Reach & brand discovery
STAGE 2
Consideration
Email collection campaigns
Follower growth campaigns
Traffic & landing page visits
STAGE 3
Conversion
Streams & listeners
Ticket sales
Physical product sales
Audiobook listens & purchases
AUDIENCE INTELLIGENCE

We build your audiences. You approve them.

Ctrl+Reach generates multiple targeting profiles per campaign — using your fan data, our entertainment library, and your custom lists. We can also connect directly to your existing tools to sync audiences automatically.

Fan lookalike

Built from your existing fanbase — finds people who look exactly like your best fans.

Genre-based interest targeting

Pre-built audience profiles for music, events, and audiobook categories.

Custom audience

Upload your own CRM lists, email lists, or past buyers. We also connect to your existing tools (ticketing, streaming, e-commerce) to sync audiences automatically.

Active on
Meta (Facebook & Instagram)Active
TikTokActive
YouTubeActive

All audiences sync automatically across platforms — no manual duplication.