Creative Playbook Live: the ad formats that fill your events

The right question isn't "how much should I spend?" but "what content should I actually produce?" Budget amplifies good content. It doesn't replace content that makes people want to buy a ticket.

We identified 48 reproducible formats to promote an event, and organized them by event type. Find yours, grab the template, launch.

What's inside

• 48 formats, 7 verticals: club night, festival, concert, sports fixture, theatre, comedy, exhibition
• 60+ visual variations to fit each format to your universe
• For every format: a ready-to-use template, when to run it in your promo plan, and the mistake that kills it
• Full strategies to apply to your next dates

A preview of the formats

• Concert: the live excerpt
• Festival: the lineup announcement
• Club: the atmosphere angle
• Sport: the stadium atmosphere

Every vertical has its own formats, and every format has its moment in your promo plan.

Who is it for?
Show producers, festivals, promoters, venues, clubs and event organizers: any team that wants to fill its next dates.