The 2026 Ad Performance Blueprint for the Music Industry

Two years of campaign data. Six shifts that will define music advertising in 2026.

We just released The 2026 Ad Performance Blueprint for the Music Industry, a benchmark built from Ctrl+Reach proprietary campaign data (2024–2026), anonymised and aggregated.

The headlines:

→ Meta still holds 74% of music ad budgets, but TikTok's CPM is 2.7x cheaper (€1.20 vs €3.20)
→ Cost per stream is now a measurable KPI: €0.03–0.07 in developed markets, down to €0.003 with advanced optimisation
→ Ticket €50–100 campaigns hit ~4.5x ROAS — merch under €30 barely clears 1.1x
→ 1st-party audiences cut your cost per sale by 30.4% on Meta
→ Your genre shapes your performance range more than your platform choice

If you're allocating budget against last year's playbook, you're paying a premium for outdated assumptions.