The Challenge: Scaling to 200+ Campaigns Without Losing Efficiency
Promoting a growing, billion-stream catalog meant running well over 200 campaigns without letting cost per result drift upward as volume scaled. The goal was to turn individual campaign learnings into a single, repeatable strategy applied catalog-wide.
The Solution: Quarterly Business Reviews
A structured quarterly business review with top management paired campaign-after-campaign optimization with account-wide strategy decisions, so every learning fed directly into the next quarter's playbook.
Weighted Cost per DSP Result, Quarter After Quarter
Applied consistently across the catalog, the weighted cost per DSP result improved campaign after campaign:
- Q1 2025: $0.477
- Q2 2025: $0.529
- Q3 2025: $0.360
- Q4 2025: $0.346
- Q1 2026: $0.144
- Q2 2026: $0.145
Overall: -79% cost per listener result ($0.678 → $0.145), and a +367% gain in listener result efficiency (1.48 → 6.89 results per $1).
The Result
Over the analysis period, the catalog generated 38.6M streams attributable to ads within a 28-day attribution window, with stream growth accelerating since adopting Ctrl+Reach compared to the prior year's organic trend.
All figures measured in Ctrl+Reach campaign tracking across DSP campaigns in the analysis period.
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